How to Find Leads on Google Maps: A 5-Step Process

Google Maps is the largest and most up-to-date database of local businesses available: names, addresses, phone numbers, websites, opening hours and customer reviews. For B2B sales teams it is a far better lead source than purchased lists. Here is the 5-step process we use.

Step 1 — Define your ideal customer

Before collecting anything, write down which industry, size, area and signals show a business needs your product. For example: “spas and beauty clinics in Thu Duc City with a website and active ads”. The clearer the profile, the less noise in the data.

Step 2 — Choose keywords and areas

• Use several keyword variants for one industry: “spa”, “beauty clinic”, “skin care”.
• Split large areas into smaller zones (districts, wards) so businesses on the edges aren’t missed.
• Prioritise the areas you can serve best.

Step 3 — Collect the data

By hand, each business takes a few minutes to copy. With a tool like PlaceMiner — a Chrome extension for Google Maps — you enter a keyword and an area and it collects names, categories, phone numbers, addresses and websites for hundreds of active places, exporting CSV/JSON in minutes.

Step 4 — Clean and score

1. De-duplicate by name and address.
2. Normalise phone numbers to one format.
3. Enrich from websites and social pages: email, size, signs of active advertising.
4. Score fit against your Step 1 profile — AI can do this for thousands of records and explain the reason behind each score.

Step 5 — Hand off and reach out

Push the ranked list into Google Sheets or your CRM. Sales starts with the “hot” group and opens with what that business is actually doing — personalised outreach always beats a generic script.

Good data isn’t about the number of leads; it’s about calling the right person, at the right time, with the right opening line.

A note on compliance

Only use publicly listed business information, respect marketing and personal-data rules when reaching out, and always let recipients opt out.

Want to automate the whole process? See Data Scraping & Lead Generation or get in touch for advice.